What is Saturation Mail (also known as an Occupant or Carrier Route List)?
Saturation mail is the least expensive way to reach a target geographic area. A Saturation or Occupant or Carrier Route mailing list is a list containing every possible delivery address within a particular letter carrier’s route. The lists available on ZIPMapper.com represent every household or business in a postal carrier’s route within the defined target area that you create on map.
Why does ZIPMapper.com rent saturation mailing lists?Saturation mailing is the least expensive way to mail. Saturation mailings enable you to cost-effectively target entire neighborhoods within a ZIP®, radius or county. When you rent a list using ZIPMapper.com your mailing will qualify for enhanced carrier route bulk mail rates. ZIPMapper.com lists meet the following requirements of the USPS:
The mailing must follow the 90/75 Rule, which means you must mail to at least 90 percent of residential addresses, or at least 75 percent of the total number of residential and business addresses in a given carrier route.
The mailing must be sorted in “Walk Sequence” order – the actual sequence that the postal carrier walks their route.
Mailings that use saturation mailing lists save the USPS the most time, labor and money out of all the kinds of mail that can be sent. By pre-organizing your mailing in the exact order that each letter carrier delivers their mail the Postal Service can delivery your mailing faster and more cost-effectively. In return for making their job easier, the Postal Service provides dramatic discounts.
How much can I save with Saturation Mail?Saturation Mail qualified for what are known as Enhanced Carrier Route rates. These rates can be achieved with mail pieces such as postcards, letters, booklets, brochures, catalogs ranging from 3 1/2” x 5” all the way up to pieces measuring 9” x 13”.
Saturation mailing rates beginning at $0.139 for letter-sized mailing that are brought to the local Sectional Mailing Facility for the addresses you are targeting. For mailing left at the post office where the mailing permit is the cost is $0.182 cents per piece. For non-profit organizations the cost is 7.2 cents less.
So, saturation mail is over 66% less expensive than the current 44 cent stamp!
How much are the saturation lists on ZIPMapper.com?The lists on ZIPMapper.com start at 2 cents per address. However, if you sign up for a subscription plan, the cost can be as little as 2/3 of a cent per record. (There is a $50 minimum list order). Email us at zipmapper@gmail.com or goto
http://www.mmdirect.com/zipmapperplans.htm for more information on a subscription plan.
How does the Saturation Mailing process work?The first step to doing a saturation mailing is to register and log-in to ZIPMapper.com. Once you log-in, you will need to input a starting address and then define your target area. Your mailing lists counts will automatically load and you can move around your center point marker and adjust your map however you choose. You can even fine tune your selection by going into the report settings and select or unselect individual carrier routes. Since our list costs are so low and the postal rates are much lower, you can buy a larger list and mail out more pieces. Or, you can target just a few neighborhoods at a time to help spread out your marketing budget over a few smaller mailings while still getting the super low postage rates. Remember the rates are based upon individual carrier routes which are only a few hundred homes each.
Can the people at ZIPMapper.com handle my whole mailing?ZIPMapper.com is a product of Millennium Marketing Consultants, Inc. based in Fairfield, NJ. (
www.mmdirect.com) Millennium Marketing is a full service direct mail marketing firm capable of producing your entire direct mail marketing campaign. Millennium Marketing can design, print, address and mail any type of direct mail piece for every class of mail. Please contact us at neil@mmdirect.com or call us toll free at 1-866-697-MAIL to discuss your mailing project.
