Tuesday, January 24, 2012

EDDM - Every Door Direct Mail - with Zipmapper

Every Door Direct Mail is a new service from the USPS which allows small businesses to mail to individual carrier routes (up to 5000 addresses per day). As a Zipmapper.com user, you have the perfect tool to target your carrier routes. You can zoom into the street level and select carrier route boundaries and then select indivdual routes to build a target area. Once you have your area defined - run a report by Carrier Route level detail and you will have your quantities. Remember you can only mail up to 5000 pieces in a day.

Here's the specifications on the EDDM program

  • Mailpiece Limitations:
    Applies to Standard mail flats only - see size specs below
    Mailing must be destined for the local delivery area only
    Per piece weight up to 3.3 oz
    5,000 maximum, per mailer, per day
    Pieces must be bundled in groups of 50 - A facing slip goes on top of each bundle. See link below.
  • Special New indicia
    Postage payment in full by Cash, check or PIN debit card
  • Documentation:
    New Retail mailing statement which will have CR documentation on back - see postage statement link below.
    A sample mailpiece
    Facing slip or carrier route information line on each bundle of 50
  • Flats Specs: EDDM must be flat-sized
    Maximum 15" long, or 12" high, or .75" thick
    Minimums: 11.5" long, or 6.125" high, or .25" thick

Indicia to print on each mail piece - (above and to the right of the addressing area)
PRESORTED STD
ECRWSS
US POSTAGE PAID
EDDM RETAIL

Addressing on each piece must read:
*********ECRWSS*********
Local
Postal Customer

Postal Statement Form - http://about.usps.com/forms/psform3587_012212.pdf

Facing slip pdf link - http://uspseverydoor.com/assets/media/pdf/BMEU_Facing_Slip.pdf

You can get Mail Tubs at the post office to put your bundles into. Use one mail tub for each carrier route. So for example if you are mailing a route that has 320 pieces you will make 6 bundles of 50 pieces and one bundle of 20 pieces. You will need 7 facing slips. Mark each slip with the carrier route number and number the slips 1 of 7, 2 of 7, 3 of 7, etc and with the number of pieces in each bundle. Then put all the bundles in the tub for that carrier route.

Bring all the tubs and the postage form and your payment to the post office of the town where the mail will be going.

If you have any questions please email us at zipmapper@gmail.com AND if you need printing of your EDDM job we can handle that too. We have postcards, flyers and booklets that all meet the size requirements of EDDM and we can get you great prices on all our printing and mailing services.

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